SEO: What Is It And What Does It Do

SEO stands for search engine optimization and is the process of improving a website's visibility in search engine results. This might include writing articles that rank high in search results, buying SEO services to help you increase traffic, or doing some other type of marketing.

There are a lot of factors that go into SEO in Tauranga, but generally, it involves optimizing your website content, structure, on-page elements (title tags, meta descriptions, etc.), and off-page activities (link building, social media promotion, etc.).

Image Source Google

While most people think of SEO as simply improving the appearance of a website's content, there's a lot more to it than that.

Proper SEO can help you achieve better traffic and conversions; increase brand awareness, and even generate new business opportunities. 

Benefits of SEO

SEO is the practice of optimizing a website for search engine visibility. The result is increased traffic and leads to more sales. Here are some of the benefits of SEO:

  • Increased Traffic: When a website is ranked high in search engine results, it receives a large number of visitors from potential customers. This can lead to higher sales, as more people will find your product or service online.

  • Higher Rankings: Once a website has been optimized for search engine visibility, it continues to rank higher in search engine results. This means that it will be seen by more people and will result in increased clicks on the website’s links. Higher rankings also lead to better visibility on social media sites like Google Plus and Facebook.