When it comes to direct mail marketing, the list is king. This is what separates the professionals from the amateurs. Pro will spend time and effort finding and crawling the right list, even before you start crafting your offers and sales.
Professionals know where to get this list. They know the right questions to ask their broker and they won't give up until they have found what they are looking for. They know that 70% of the success of their direct mail marketing depends on the correct list. If they are wrong, the whole campaign was destined. You can choose automotive direct mail companies through https://www.mailkingusa.com/postcards/automotive.html for the best mail marketing experience.
To keep track of a list of the best clients for your marketing efforts, I've compiled 3 acid tests you must have to be proud to say you have the right list.
Acid Test No. 1- Do you have money?
The list must have money. I know this sounds like common sense, but I have seen marketers sell expensive products to people who cannot afford them. That makes no sense. It was as good as flushing money down the toilet.
Acid Test No. 2- Do you feel comfortable buying by mail?
Here is another important research to do. Find out if this list is suitable for direct mail shopping. The best way to find out is to ask your broker if they have already bought or are responding to direct mail in advance.
Acid Test No. 3: Is the email open?
Make sure your clients open their email and not a secretary or assistant. Let your mail be addressed to them and not the name of the company.