The process of increasing organic traffic and ranking on search engines such as Google, Bing, and others is known as search engine optimization (SEO).
This includes creating high-quality content as well as monitoring your site's technical health, obtaining links from other sites to your site, maintaining your site's local search presence, and performing other tasks. You can find the best search engine optimisation agency through a variety of online resources.
What Is the Importance of SEO?
SEO is essential because it improves your company's online visibility.
Paid advertising and social media can also help with visibility, but if SEO is done properly, it can bring traffic for a long time. There are, however, additional reasons to prioritize SEO. It is capable of:
Get you more leads
To find and rank content, Google uses the following stages:
Serving: After evaluating URLs, Google determines which pages are most relevant to users' search queries and organizes them in the SERPs accordingly.
Crawling: It is the process by which Google searches the web for new or updated pages using "bots." In order for Google to find a page, it must have links pointing to it. In general, the greater the number of links a page has, the easier it is for Google to find that page.
Indexing: The bots discover URLs and attempt to understand what the page is about. Google will look over the text, images, and other media files. It then stores this information in its Google Index (or its database).