With recent web design advancements, such as the introduction of Flash animation and high definition video content, impressive websites have been produced to take advantage of much higher levels of visual effects and interaction.
However with this 'high-end' web design, comes a price, more often than not, web designs which rely heavily upon Flash content are often ridiculously slow to load. They often have a progress bar, which slowly goes across the web browser to signify when the website will finish loading.
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This is much like the progress bars that you may be familiar with if you use video editing or 3D rendering software, or if you use games consoles where they are displayed whilst you wait for games to load.
Internet users on the whole do not want to wait 3 – 5 minutes for a web page to load even if it does feature high-resolution images, animation, or video. They want fast informative content-rich websites. If they wanted to watch an animation or video they would watch TV.
This is not to say that Flash animation is all bad news and shouldn't be used in web design. If used subtly and in small amounts, it can make a website more visually appealing without slowing the load time down too much.
Suitable uses for Flash animation in web design are things such as; Flash banner advertisements, Flash video, and interactive Flash forms for online questionnaires or business presentations.